Peter Cook
Peter Cook leads Human Dynamics and The Academy of Rock, a creativity and innovation management consultancy. Business and Organisation Development, Training and Coaching plus keynotes which blend leading ideas on business with the power of music, be it rock, jazz or classical. Peter has delivered conference keynotes and masterclasses to some of the world’s top businesses and organisations.
Author of "Best Practice Creativity", "Sex, Leadership and Rock’n’Roll", "Punk Rock People Management" and "The Music of Business", acclaimed by Professor Charles Handy, Harvey Goldsmith and Tom Peters. Peter has appeared on BBC TV and Radio, Bloomberg TV, The FT and the Institute of Directors with his ideas. Clients include Johnson and Johnson, Electronic Arts, Pfizer, The Royal College of Physicians, BT, GSK, The CIPD, Laing O’Rourke, The United Nations and Ashridge Business School.
Peter has followed three concurrent passions over 30 years: science; academia and; business:
Leading innovative new Pharmaceutical Product Research and Development teams to bring multi-million dollar life-saving drugs safely to the market including the first treatment for AIDS
Trouble-shooting businesses and starting up factories around the world
Internal business, organisation development and change consultancy
Writing and tutoring for Business Schools at MBA level for blue chips
Writing and performing music
Peter is an MBA, is a Chartered Chemist, Chartered Marketer, FCIPD and an NLP master practitioner.
He is also an accomplished rock, pop and jazz musician, having performed alongside Bernie Tormé, John Otway, Wilco Johnson, The Fall and Lorraine Crosby, who sang on Meatloaf’s No 1 hit ‘I’d Do Anything For Love’. He helped Bill Nelson, leader of pop art band Be-Bop Deluxe, to sell out an ITV Legend’s concert. He also famously sponsored an entrepreneurial adventure to go on a record breaking round the world rock’n’roll adventure – ‘The Real Spinal Tap Tour’. The tour was an unmitigated disaster, but the story of this comedy of errors has very powerful and hilarious lessons for entrepreneurs and people trying to start new ventures.
Peter's talks can be accompanied by a roster of class A rock stars and session musicians, with pedigrees performing with Roger Waters, Mike Oldfield, Ozzy Osbourne, Ian Gillan, Celine Dion, Anastasia and Shirley Bassey.
For more information, check out Peter’s websites:
THE ACADEMY OF ROCK – For Conferences and Events with a difference!
HUMAN DYNAMICS – Business and Organization Development
Contact Peter: peter@humdyn.co.uk
Twitter: @Academyofrock
Articles by Peter
Interviews by Peter
Think Jar Collective contributor Peter Cook on the link between punk rock and innovation