IDEO's Tim Brown on Design Thinking

Individual Creativity
Written By Ben Weinlick

 IDEO is often called one of the most innovative companies in the world. From revolutionizing the computer mouse to developing organizational cultures that support creativity and innovation, IDEO has made its mark on design and beyond. As you're reading this you're likely around products they designed and are not aware of it.

Currently, Tim Brown is the head of IDEO and often is asked to speak about creativity, serious play and design thinking.  In the short clip below, Brown demystifies what design really is and how anyone in any discipline can benefit from Design Thinking practices when striving to solve challenges.  Even if you're not interested in design, I'd strongly suggest checking out his book Change By Design and the Design Thinking Tool at the bottom of this post in order to get better at creative problem solving.

Ben Weinlick

Ben Weinlick is the founder of Think Jar Collective.

Currently Ben is also the Executive Director of Skills Society. Skills Society is one of largest and most innovative social service organizations in Canada. Stewarding an amazing collective of 500 employee, and a 25 million a year budget, Skills Society has a long and unique history related to social innovation and systems change around the rights and inclusion of people with intellectual disabilities. Ben and colleagues of Skills are known internationally for quality human centered services and creating tangible social innovations. Before becoming Executive Director in 2019, Ben stewarded Social Innovation Research & Development through an innovation lab he helped launch in 2015 called the Action Lab. The Action Lab focuses on systems change and innovation around some of the most wicked and entangled problems that humans are facing today. He is also the co-founder of MyCompass Planning which is on a mission to humanize social service case management systems where people served are centered in shaping their support services.

As the founder of Think Jar Collective and his expertise in disciplined innovation culture and methods, he regularly is asked by Universities, Businesses, Governments, and Non-Profits to help grow capacity to problem solve better and in more holistic ways. He offers keynotes on human centered service design thinking, social innovation labs and the tools and culture of disciplined innovation. Along the way striving to nudge positive systems change over the last 20+ years, he has had stellar mentors and colleagues that he shares credit with for accomplishments and awards.

He is deeply driven by the desire to help people, organizations and community to get better at navigating complex challenges together.

https://www.thinkjarcollective.com
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Richard Feynman, Spinning Plates and Serious Play