How The Cool Ranch Dorito Was Born

Serious Play

Fast company article: Here

This article from Fast company expands in a practical way what Edison was talking about when he said,

“Make it a habit to keep on the lookout for novel and interesting ideas that others have used successfully.  Your idea needs to be original only in its adaptation to the problem you are working on.” Thomas Edison

In the article, Novak relates that pattern thinking is necessary for success in finding relevant ideas and acting on them.  He cautions against a rigid view that in order to find relevant ideas, the idea needs to be totally unique and different.  Sometimes an idea in one field might be relevant and bring new dimensions of insight and innovation to another.  Getting better at pattern thinking and Linking Disparate ideas is also what Think Jar Collective is setting the stage for through this website.

“Pattern thinking, where you look at what’s working for someone else and apply it to your own situation, is one of the best ways to make big things happen for you and your team…Pattern thinking requires that you keep your eyes open and actively seek out new ideas wherever you can find them. And you won’t truly have your eyes open unless you have enough humility to admit that the best ideas aren’t always going to come from you.” (Novak, 2012)

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