Convergent thinking in a collaborative effort at Ideo

Posted on: February 3, 2012 | Convergent Thinking

The people at the design firm Ideo are like Jedi’s of collaborative creative processes.  This is a quick excerpt that shows a team trying to come up with an innovative new product, switching to the convergent thinking phase and how this phase is much different than the previous stage of idea generation through divergent thinking.

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